In every large retail opening up in Tokyo, the first day of the sale to see long line of customers and efficient business. Pull: ￥ 50 million rumors (or 55 million). Even without the benefit of the open or the major news events, than to rely on a small group of Japanese fans who bought the brand the product as a souvenir travel to Hawaii or the continental United States. But a big problem is that new fans than to beat the Japanese ugg boots market in Japan and the copy is successful fashion brands other large entrance it? So far, these signs are not good. At present, Japan is experiencing low-cost fashion craze. But notably, the cost ratio and Fitch decided to double the United States and Japan consumer prices. In the first-day A & F shoppers on the market 61.7% by the journals, it was found that price, "the point", claiming that they made a special "excessive." Percentage of the price of less than one-fifth that the target consumers. Previously, U.S. retailers have made huge profits to set higher prices in Japan, but today, totally deceptive work of Japanese consumers. Consumers are smart. In addition, most multinational apparel ugg boots companies have found success in Japan, working with local partners to adapt their information, communication, brand image, to suit the complexity of the mature Japanese consumers. On the contrary, and Fitch than to catch up in the fierce U.S. retail sales and marketing strategy may alienate the vast majority of potential sales base. The whole strategy is fully cooked and construction from the basic statements, but their new Ginza store, in particular, conflicts, Japanese fashion and shopping culture in almost every possible way. For example, most foreign retailers hire specialized staff in Tokyo, Japan, the ugg boots expectations of performance based on Japanese consumers, but the ratio and Fitch decided to brand experience, "United States", they have little man who can satisfy the customers really shop in Japanese . It is worth mentioning that, the staff greets shoppers in English, not Japanese. In fact, the best you can hope is that Japanese consumers a kikuyu shako - returned from overseas - at least speak the local language. Most customers may like to import, the Tokyo International cargo, they do not want to be forced to the surface of their rusty English in business transactions. Staff has not been widely recognized in accordance with the principles of Japanese courtesy. They are noisy playful love, many singing and dancing along with songs pipe through the Ginza store, the sales of a relatively narrow space more claustrophobic to ugg boots facilitate customers. Worse, many of the male staff had the chest exposed. Sexy may be an important brand of charm in the United States, but this particular male ideal "tear Box" is entirely inconsistent with the current Japanese fashion culture and emerging half-naked to annoying customers against Japan, especially when squeeze into tight spaces like elevator. To celebrate the "2010 China and India IN Le Pen" Online Design Contest and the success of the ultimate site design competition awards presented, Le Pen One space in Beijing (The One Club) held a grand party with live music. The ugg boots party will be a unique and exciting design exhibition combining live performances, highlighting "the pursuit of freedom, innovation, really I am" brand spirit, with many internet fashion pioneer of avant-garde design of the common experience of people, cool Ray-Ban fashion. "IN 2010, Le Pen China and India," Online Design Competition held over a period of 10 weeks, users have access to a wide range of support and participation. As conclusion of the event entries were collected 2577, received the attention more than a million people, becoming the network of unprecedented scale event. Design enthusiasts will be Ray-Ban Rare Prints fusion of rare stamp series with its own unique interpretation of style, and created a number of sway creativity, pursuit of individual, stylish designs, but also to "Le Pen" the meaning of the word beyond its brand to the level of a unique, distinctive way of life and personality. Ray-Ban's parent company - the Italian Luxottica Group's wholesale business Miss ugg boots Ye Ning, general manager of Greater China, said: "Ray-Ban is the world's first brand of glasses. After 70 years of baptism, it has not only on behalf of glasses - Ray Ban has long been the avant-garde, individuality, independence, freedom, the spirit of innovation into the brand's blood. Maybe not everyone has a Le Pen, but the spirit of Le Pen was able to continue to stir the heart of each individual resonance. We have successfully used this new media owner as Le Pen's Organisation of creating the perfect brand experience at the same time, their creativity for Le Pen into a steady stream of inspiration, this is Le Pen can always lead the trend, the reasons for the enduring . " October 22, 2010, in order to display ugg boots by the artist CLAUDE VIALLAT (Supports / Surfaces outstanding representative of movement) 18 designed boots, Paris, Bernard and Sergio Rossi ? Sesong Museum co-hosted a cocktail party. "I often put the canvas on the floor," Viallat explained. "Usually I would use the radiator brush painting, and never envisioned the creation of what would work, since the draw came out to accept it, because everything can be adjusted to change." Although Viallat normal random drawing keen intuition, However, in this cooperation, its shape is in the skilled artist Tim have been identified before injection down. These boots were not simply put together a pattern, but the layout in the vertical suture. "The important ugg boots thing is how to make the above color and the color of its cross-echoes the following ... ..." Sergio Rossi store both the new concept of Rome as the Italian women offer a fun gift, but also for the Italian fashion up to the people presented in a charming tribute. Graceful curves inspired by the high-heeled shoes of inspiration, Sergio Rossi store advocated Rome luxury furniture and comfortable family atmosphere to celebrate the perfect combination of beauty and power of women. And Sergio Rossi's creative director, Francesco Russo in close cooperation with the London-based design company Studioilse Sergio Rossi brand's core values into a fresh vitality. The Inspiration is the location of this shop and the legendary Roman, confident, sexy Italian girl Sophia Loren, Anita Ekberg, and Monica Vitti. Inspired by the ugg boots legendary footsteps of Spain to the Spanish Square, Sergio Rossi store has a 18th century Roman wall plaster, light and spacious floor windows, and wandering around the pedestrian can clearly see that this point is tempted to peek inside the colorful shoes. Worship and charm as a sign and symbol, Sergio Rossi shoes displayed in the center of the four front window, the shop is divided into two parts: the "front" and "background." "Front" side of the center is a huge round mirror, a row of golden polished brass showcase, and a multi-layer red velvet ugg boots couch mouth, and their reflections are bright psychedelic lights on all the display to attract customers in this boudoir-like room, put high heels and boots. Partial wall curtain of white skin tone, a gesture both shoes to hang unexpectedly invisible shoe rack, and the other some place on the ground, its image is reflected in the roof of the mirror. Diagonal stripes in black and white high heels foot Italian marble floor, issued a "blah" sound. Inlaid brass floor lamp and ceiling light emitted by the scattered strands of hanging light, people feel the trance and the comforts of home, very drunk: This is a gorgeous dressing room open to the public. Relative to the "front", the "background" to provide customers with a relatively intimate space, dark blue walls hung with large floor curtain ugg boots has been drawn to from the roof to the ground, a huge sofa to sultry attitude Lan Sirong lying on the luxurious blue carpet, blue carpet, zebra-patterned red people could not help but dream to experience the feeling of feet above. Carlo Mollino "Ardea" chair is well-prepared men, they can enjoy sitting quietly and wait. Close to one wall is a brass and glass showcase structure. Arrayed in front of another wall, inspired by the Franco Albino a small display rack, which was opposite the side on three sides like a mirror. Floor lamps to create a mysterious dim light, more room to add the atmosphere of a private affair. December 16, 2010, Burberry flagship store in Xintiandi will be settled in Beijing McElroy (SPARKLE ROLL Plaza), the largest store in Asia Burberry flagship store, three stores over 1,200 square meters. Burberry 2011 spring series and the spring and summer series will be sold after the opening of the flagship store. Burberry flagship store design and interior reflect the Burberry creative director Christopher Bailey advanced design concepts five finger shoes. Shop facades and store completely installed LED display shows the Burberry brand characteristics, the concept and content from Britain. Product line includes, Burberry Porum, Burberry London, Burberry Brit, Burberry Sports Product types include, men's clothing, ladies clothing, children's clothing, leather goods and accessories, fragrances, watches, glasses Burberry is now a total of eight stores in Beijing, are located at: Oriental Plaza, Campbell Department of shopping centers, Intimae Lotto Department Store, Palace Hotel, SciTech Plaza, Shin Kong, Cuie Plaza, safe international financial center. Burberry in July 2010 acquisition of the right to operate in China, Burberry in mainland China currently has 47 stores in the future will continue to shop plan. "Gap is the first in the Chinese market for all the family members of the United States to provide a unified style of clothing retailers, we are very pleased to introduce to Chinese customers Gap cool and modern American design style. I believe that customers would like the Abercrombie and Fitch Gap clothing cut to fit, the characteristics of quality and affordable, especially our newest and most successful products - 1969 high-end jeans line. "Gap may Ming Yang said the Chinese president. Gap in the first flagship store in Shanghai on November 11 will be open for business. The store area of 1,140 square meters, located in major shopping street of Huainan Hong Road, Shanghai, Hong Kong Plaza. The second flagship store in Nanjing West Road, creating buildings in prime locations, two storeys, will be opened in the coming weeks. Gap stores will be held in Beijing, the two opened in November 13. The first flagship store in Wangfujing Street APM shopping mall, two storeys, an area of 1,165 square meters. "Each store has it’s a fully trained staff, to provide customers with excellent service. Receptionist will greet customers at the entrance of each series will have a dedicated salesperson to provide customers with help. 4 stores will provide Professional fitting jeans booking service. "Gap in China, Managing Director Lorenzo Amoretti said. At the same time, customers all over China can also buy Abercrombie and Fitch sale Gap flagship store network products, anytime, anywhere to buy Gap's full range of products in China. The website is covered Pu (Gap) and has extensive experience in Internet sales is still on the Haiyi co-operation of Network Information Co., Ltd.. Gap opening will revolve around the "Gap we're together" (Let's Gap Together) the theme to celebrate the Chinese and American cultures come together and share our spirit of creativity and individual expression. To commemorate this special occasion, the world famous photographer Annie Leibovitz shot a series of pictures, invite all areas of China and the U.S. do voice the iconic characters, including the commitment to sustainable development, and Chinese actress Zhou Xun ? Jacques Cousteau (Jacques Cousteau) grandson and environmentalist Philippe Cousteau Jr.. These photos will appear in the shop, the official website and outdoor advertising.